It all started in 2010, in the basement of a stationery store in Central London. Back then it was just an idea, a dream that turned into reality.

Fast forward 18 months and after extensive negotiations Monro was awarded the retail packaging contract with the soon to be launched Boux Avenue. We are all very, very happy!

Months of preparation culminated in a glitzy launch party at a swanky Central London location called sketch. As Boux Avenue's supply partner Monro was delighted to attend the event.  What a night and what a party, celebs everywhere!! The highlight of the evening was the free goody bag, the packaging for which was supplied by Monro of course!!

Since then, it has been good news all round. Boux Avenue has rolled out a range of stunning stores, exquisitely merchandised with customers departing, holding bags and boxes that look equally fabulous.

May we take this opportunity to wish Boux Avenue every success for the future; we look forward to developing our strong relationship further and will continue to innovate at every opportunity.